Turbine

Turbine is one of Denmark’s largest publishing houses. To modernise and sharpen the Turbine brand, the name was simplified from ‘Turbine Publishing’ to simply ‘Turbine’, a new font was introduced, the logo was tweaked and a new palette of colours was chosen.

A new website and online shop was developed to reflect the new identity and to enhance and improve the experience for visitors, as well as for company staff managing the system. The website is versatile and integrated with distribution, database and accounting systems.

turbine.dk



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Identity elements

New colours
New identity
New font
Sub-brand family breakdown

Applied to book covers

Photography