Visual identity and website created for Alternativet (The Alternative), a left-wing political party in Denmark using ‘open source’ principals for policy making. The visual identity was developed at the point of conception, with the aim of helping to form and achieve the goals of the party, as well as to form an internal reference point for the members.

This project was featured in the Design Observer, in an article by Adrian Shaughnessy entitled ‘Open Source Politics/Open Source Design’ in which Shaughnessy asked ‘Can design be democratic? Can a visual identity be effectively implemented by amateurs?’ Read the article here.