ELBA (East London Business Alliance) builds relationships between The City and Canary Wharf businesses and the London community. Bringing ELBA into a new era after 25 years of existence,  a new and modern visual identity was introduced. The new identity represents the ‘new ELBA’, whilst being developed from the core ideas behind the original logo. As well as the new logo, new fonts were introduced and a new palette of colours was chosen.

A new website was developed to reflect the new identity and to enhance and improve the experience for visitors, as well as for company staff managing the system.



ELBA builds relationships between businesses and the London community

Core identity

Old logo vs new logo
Colour scheme tints
Primary font
Logo concept
Coming together