Cambridge Cookery

Cambridge Cookery is a cookery school, café & bistro and wine bar in the heart of Cambridge. The company began life as simply a cookery school, but as it developed to include more offerings, a new brand strategy was required. To modernise and sharpen the brand, and to reflect the expanded nature of the business, the name was changed from ‘Cambridge Cookery School’ to ‘Cambridge Cookery’, a new brand concept (Eat | Drink | Cook) was developed, new fonts were introduced, a new logo system was designed and the colour palette was refined.

A new website and integrated online booking system was developed to reflect the new identity and business structure and to improve the experience for visitors, resulting in increased online sales as well as reduced administration costs and fees.

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Boiled down to the essentials

Old vs new logo and name
Logo concept
Colour scheme
Font system